Search Engine Optimisation Services

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8 key reasons why you can rely on Vertical Leap to deliver a better search marketing service

Reliable and completely managed all-inclusive Search Engine Marketing based on continuous, pro-active management of your website(s) on your behalf. That's TotalPropulsion.
Holistic, comprehensive approach to both Search Engine Optimisation (SEO) and Search Engine Marketing. Our mission is to look at the bigger picture and to recommend and action a wide range of actions to constantly improve results. We can also advise on content.
Results driven. We like to think of ourselves as an extension of your marketing department. No IT experience required on your part. We are an SEO Agency that actually speaks your language.
Accountable Process Plan for both SEO, PPC and Local Search - you'll know where you are every step of the way.
References and Case Studies available.
Experienced teams of Campaign Delivery Managers to work on your account.
Ongoing monitoring and tracking of campaign progress and targeting from Apollo, Vertical Leap's proprietary campaign management system designed exclusively to better manage search marketing campaigns.
Affordable, OnePrice SEO and PPC service with NO hidden extras.

Google Analytics Opt out plug-in

Fri, 19 Mar 2010 by Emily Mace

Google have announced on their Analytics blog this week that they have been working on a plug-in for browsers where visitors to your website can opt out of sharing data with Google Analytics.

This new opt-out option will enable people to visit your website and their visit not to show in your Google Analytics Account. This will mean that the statistics about visitors and page views that you receive in your Analytics won’t be an accurate representation of what is going on with your website.

One of the issues with this new plug in is that if it takes off other analytics providers might have to think about offering this kind of tool so that users are able to choose what website owners can see about what they are doing.

Another thing that flags in my mind when reading this blog from Google is that they are making the effort to allow users to stop sending information to website owners whilst launching tools such as Buzz and Web History, both of which are turned on by default.

Web History works when you are logged into Google and records your previous searches tailoring future searches around your previous behaviour. Web History also records search history from Google using a Cookie when a user is not logged in. Although you can remove items from your web history Google haven’t made a big song and dance about how to access this information and stop Google recording it. So it’s interesting that they are offering users the option of opting out of reporting to your website statistics that they visited the site.

I’m not sure how many users will make the effort to install the plug-in to their browser but there will be some users who will do this. What isn’t made clear in Google’s post from yesterday is if the new plug-in will be part of the Google Toolbar, which would obviously make it more accessible to internet users than if it is a standalone plug-in.

The new plug-in tool is currently being worked on by Google’s engineers and Google hope that it will be released soon. I look forward to seeing how this new plug will be promoted so that we can work out the number of users likely to use it and the impact this could have on your tracking of your SEO work.

Read more about Search Engine Marketing...

Why do you need search engine marketing?

There are people out there who want what you're selling. Why not let them find you?

With search engine marketing you no longer need to force your message onto a disinterested mass. Instead, you target the people that are searching for what you offer.

(You've probably noticed that advertising is struggling right now. Us ad-saturated consumers are finally switching off, heading online, and finding what we need. We no longer trust the Ad Men.)

Search engine optimisation and paid search are targeted, measurable, adjustable - and offer the highest return on investment of any marketing strategy.

And all of this means more sales for your business.

How important is search marketing?

It's easy to forget just how young the internet is. The number of people using search and spending time online is still growing. In the US, for example, overall search volume increased by 20% from 2007 to 2008. Search is huge – and it's getting bigger.

In August 2008 there were 82.8 billion searches worldwide. That works out to around 12 searches for every human being on the planet every month! [ComScore]

39% of searchers believe that 1st position equals leader in field [iProspect, 2008]

Of the 200 million daily Google search queries, over 100 million are unique [Amit Singhal, Google]

If all these statistics about billions of worldwide searches seem a little far removed from the real-world of your business – it might be worth remembering that over 45% of Google searches are location based.

Our local search marketing services are designed to use the web to target customers in your area.

Search engine marketing: the magic bullet?

Search marketing isn't a miracle business formula. (It won't do your accounting, or organise the Christmas party.)

However, it can be the foundation for your online success.

Focusing on good search engine optimisation can help you develop better content, increase usability, strengthen your marketing copy, build better online networks, improve customer service – and ultimately increase your sales.

How about results?

Since 2001, over 200 companies have boosted their online performance with us. These SEO results aren't flukes or one-offs. They're examples of how our tried and tested TotalPropulsion approach to SEO and PPC works for our clients. (And of course, we'd love to help you achieve similar results.)

How is search marketing changing?

Search is a fast-moving world. What works today might not work a year from now. As the web continues to move towards social interaction, we can help you keep ahead of the game.

Check out our search marketing blog for the latest news, opinions and reports. We like to keep our clients up to date with latest trends and technologies – without resorting to fads and bandwagons.

Search marketing with Vertical Leap

Results focused, constantly monitored and highly targeted – our unique TotalPropulsion approach to SEO and PPC can help your business thrive online.

If you'd like to join our long list of successful clients, or want to switch from your current SEO company, get in touch.

There are people out there looking for what you've got. We'll help them find you.

The success that you have achieved with the organic search results has allowed us to completely eliminate our reliance on Pay Per Click and save us a fortune. SweetieBag.com