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Search Marketing Blog
Thursday, September 2nd, 2010 at 3:00 pm, by Stuart Clark
Video is everywhere. It’s on the TV, it’s on your computer, it’s on your phone… With companies now complimenting their SEO by actively promoting their products on video sites such as YouTube, it’s important to analyse which of your videos are performing the best, which are the most popular, where your visitors are coming from – exactly as you do for your website.
We’re occasionally asked how you can monitor video usage on YouTube. As you’d expect from a Google owned company, YouTube has analytics. Here’s where you can find them.
- Go to YouTube and log in;
- In the top right corner of your screen, click your account name and then select “Account”;
- Click the link marked Insight
- Hey presto! You can drill down to view stats on specific videos, demographics and more using the links at the bottom left corner of the screen. You can also download reports towards the bottom of the page.
Does this give you all the information you need about your videos? Let us know your thoughts!
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Search Engine Optimisation Services
Do you need better results from search? Our search engine optimisation (SEO) and pay per click (PPC) management services are based on an unique approach that is consistent, repeatable and has been successful with over 200 clients since 2001 - you won't find an SEO company that will worker harder AND smarter to get the results you need.
8 key reasons why you can rely on Vertical Leap to deliver a better search marketing service
1. Reliable and completely managed all-inclusive Search Engine Marketing based on continuous, pro-active management of your website(s) on your behalf. That's TotalPropulsion.
2. Holistic, comprehensive approach to both Search Engine Optimisation (SEO) and Search Engine Marketing. Our mission is to look at the bigger picture and to recommend and action a wide range of actions to constantly improve results. We can also advise on content.
3. Results driven. We like to think of ourselves as an extension of your marketing department. No IT experience required on your part. We are an SEO Agency that actually speaks your language.
4. Accountable Process Plan for both SEO, PPC and Local Search - you'll know where you are every step of the way.
5. References and Case Studies available.
6. Experienced teams of Campaign Delivery Managers to work on your account.
7. Ongoing monitoring and tracking of campaign progress and targeting from Apollo, Vertical Leap's proprietary campaign management system designed exclusively to better manage search marketing campaigns.
8. Affordable, OnePrice SEO and PPC service with NO hidden extras.
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Why do you need search engine marketing?
There are people out there who want what you're selling. Why not let them find you?
With search engine marketing you no longer need to force your message onto a disinterested mass. Instead, you target the people that are searching for what you offer.
(You've probably noticed that advertising is struggling right now. Us ad-saturated consumers are finally switching off, heading online, and finding what we need. We no longer trust the Ad Men.)
Search engine optimisation and paid search are targeted, measurable, adjustable - and offer the highest return on investment of any marketing strategy.
And all of this means more sales for your business.
How important is search marketing?
It's easy to forget just how young the internet is. The number of people using search and spending time online is still growing. In the US, for example, overall search volume increased by 20% from 2007 to 2008. Search is huge - and it's getting bigger.
- In August 2008 there were 82.8 billion searches worldwide. That works out to around 12 searches for every human being on the planet every month! [ComScore]
- 39% of searchers believe that 1st position equals leader in field [iProspect, 2008]
- Of the 200 million daily Google search queries, over 100 million are unique [Amit Singhal, Google]
If all these statistics about billions of worldwide searches seem a little far removed from the real-world of your business - it might be worth remembering that over 45% of Google searches are location based.
Our local search marketing services are designed to use the web to target customers in your area.
Search engine marketing: the magic bullet?
Search marketing isn't a miracle business formula. (It won't do your accounting, or organise the Christmas party.)
However, it can be the foundation for your online success.
Focusing on good search engine optimisation can help you develop better content, increase usability, strengthen your marketing copy, build better online networks, improve customer service - and ultimately increase your sales.
How about results?
Since 2001, over 200 companies have boosted their online performance with us. These SEO results aren't flukes or one-offs. They're examples of how our tried and tested TotalPropulsion approach to SEO and PPC works for our clients. (And of course, we'd love to help you achieve similar results.)
How is search marketing changing?
Search is a fast-moving world. What works today might not work a year from now. As the web continues to move towards social interaction, we can help you keep ahead of the game.
Check out our search marketing blog for the latest news, opinions and reports. We like to keep our clients up to date with latest trends and technologies - without resorting to fads and bandwagons.
Search marketing with Vertical Leap.
Results focused, constantly monitored and highly targeted - our unique TotalPropulsion approach to SEO and PPC can help your business thrive online.
If you'd like to join our long list of successful clients, or want to switch from your current SEO company, get in touch.
There are people out there looking for what you've got. We'll help them find you.