Thu, 31 Jul 2008 by Emily Mace
When promoting your website to search engines it is important to remember that part of your search engine optimisation is the navigation of your website.
Making the information on your website easy to find is key to keeping visitors on your site, attracting repeat visits and also for attracting search engines. If a search engine can easily reach all the information your website your relevancy to the products on your website will increase. This will help your search engine rankings.
Hiding i... Read More.
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by Joe Bursell
I wrote yesterday about a couple of new engines, cuil and searchme- they're pretty and there's no nasty surprises.
When I looked to see how that blog post was doing I noticed some blogs/comments about the relevance of cuil's results, and my colleagues pointed out the same. Not being one to believe everything I read or hear I dug deeper and found that 'yes' there do appear to be some relevancy issues:
ho ho etc.
... Read More.
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Tue, 29 Jul 2008 by Joe Bursell
You may have noticed yesterday the launch of www.cuil.com- a really beautiful search engine. It's intuitive to use and has a bunch of handy features and did I mention that it's a beauty? For everyday people cuil could easily replace the big G but while it is gorgeous it doesn't have the nice crunchy features of other engines. My biggest gripe is that lack of search operators, followed a close second simply by the SERP layout.
Taking a step back from being an SEO I can see that a magazine-style... Read More.
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Fri, 25 Jul 2008 by Kerry Dye
I was reading Matt Cutts' blog from yesterday,
about the Toolbar Page Rank update Google are going to be rolling out
and apart from thinking that is was really soon after the last one, I noticed a
couple of interesting things on the comments:
One of the commenters, Dave (original) said,
"Out of interest, does Google have any numbers of Google toolbar users who
*don't* own a web site that enable PageRank intentionally. My guess is they
represent less than 1%."
To which,... Read More.
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Tue, 22 Jul 2008 by Pete Handley
Google was yesterday named as the UK's top consumer brand for the first time in a study by Superbrands.
Google has this year beaten Microsoft who have held the title for the previous 2 years and moved up 2 places from 3rd.
The biggest worldwide search engine has beaten some old and established prominent brands and now leads the way as the UK's Superbrand. The list in general illustrates the importance of the technology and media sector to the UK market - as along with Google and Microsoft, th... Read More.
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Mon, 21 Jul 2008 by Emily Mace
When working with their websites many companies set up micro sites with sub-domains or entirely new domains such as www.yourcompany.com for the main site and http://campaign.yourcompany.com for the micro site or www.campaigncompany.com as a stand alone website address. This may seem like a good idea for making the content in each of your campaign stand out as a separate offer but in the SEO world this isn't a good idea.
When Search Engines view your site they use the website address to identi... Read More.
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by David Thomas
So you just spent the last 3 months developing your new site and have your adwords campaign set up tuned and ready to start driving targeted traffic to your site. Keywords stand poised to attract the traffic and your clients land in the right place to sign up and buy your product or service....You can now sit back and watch the sign ups and money roll in right....
Wrong!!
Pay Per Click (Adwords) campaigns once built tested and fine tuned can be the source of some very targeted traffic to your s... Read More.
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by Joe Bursell
Wikia was launched at the turn of the new year (Jan '08 that is). Pete wrote a great blog about it, but as that was 6 months ago I thought it'd be worth going back and taking another look- with a different perspective.
My idea of what a search engine should be is clearly quite different to Jimmy Wales', but that doesn't mean I think Wikia has no place on the web- far from it. Calling Wikia a search engine is a little ambiguous for my taste. Sure, it provides search results, but they're collate... Read More.
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Fri, 18 Jul 2008 by Joe Bursell
As an SEO consultant my remit is to get your site ranking for the right keywords, increasing your traffic, increasing the long-tail and generally promoting your website on and off-page so that your business grows. These marketing activities are at the core of my "SEO life".
Now, in my humble opinion, marketing is also about communication- on a person to person level, and if you work in SEO this should be manifest in your client relationships. That doesn't mean that your SEO... Read More.
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by Kerry Dye
As I was testing some client results, I
noted that my searches on Live.com were not getting numbered. I use a great
little script for the Greasemonkey Firefox plugin
as detailed by Joe's blog on Firefox plugins here.
After a quick search I determined that
there wasn't one available. But then I had a quick look at the one I have to
Number MSN Results and wondered if it would work the same for Live.
And lo and behold, it does. Here are the
instructions:
Right click on your Greasemonk... Read More.
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by Emily Mace
With the current increases to the cost of living in the UK, the spend in high street shops has been falling. However, recent online results have shown that, in the UK, the amount of money spent online is increasing and not falling as on the high street.
The internet offers shoppers the ability to make some huge savings and also allows them to shop from home or work without the costs of travel. Many online stores offer free delivery as well as their online discounts. Where shoppers are lookin... Read More.
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Fri, 11 Jul 2008 by Pete Handley
When I was looking in Google's Webmaster Tools to verify a new sitemap for one of my clients this morning, I observed that there are now a number of additional sitemap options available for submission.
Previously there have been options for "general" sitemaps and "mobile" sitemaps, but now there are some newer ones too:
Code Search Sitemaps
Geo Sitemaps
Video Sitemaps
So what are these doing, and why would you use them?
The code search sitemap help users to "... Read More.
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by David Thomas
As of early May 2008 Google implemented major changes to its
trademarks policies and lifted restrictions on branded keywords being used in competitor's
campaigns in the UK and Ireland. Many advertisers/agencies were displaying
apprehension and concern toward the changes and the effects on their campaigns.
As an
Ad Words professional I too had a sceptical outlook to the changes and their
effects. We are ... Read More.
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by Joe Bursell
While this isn't a brand spanking new technique, it's one that often goes unexplored- and for relatively simple, measurable marketing it's hard to beat.
Say, for instance you have a product to launch, or a requirement to increase market reach, promote an event, promote a brand, or even reinfuse a waning audience, the web provides a platform to do it. However, it might not be appropriate to pursue those activities using a solely web-based approach (integrated marketing communications 101).
T... Read More.
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Wed, 09 Jul 2008 by Emily Mace
When working on the optimisation of your website it is tempting to think that the Search Engine Optimisation is a commodity that you don't need to worry about or something that only needs a short burst of activity on.
However, implementing Search Engine Optimisation to your site and managing this on an ongoing basis is important for the success of your website and the ability for you to attract business to your company through your online marketing.
Since the birth of the internet the numbe... Read More.
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Tue, 08 Jul 2008 by Kerry Dye
I have recently been discussing with a client the causes and effects of a double listing in Google. This is where two results are grouped together on a search engine result page, one indented below the other.
What happens when the two pages get on to the same search engine result page (SERP) is that they lock together. If the two listings are not on the same page you can get an interesting week on week effect where one listing goes down and the other goes up by the same amount. This is th... Read More.
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Tue, 01 Jul 2008 by Emily Mace
Good news for webmaster running a Flash website! Google has announced that, working with Adobe, they have developed a method of crawling textual elements of Flash on your website!
Previously the Google Webmaster Guidelines had warned against the use of Flash on websites as the Google Crawlers were unable to read the content, making Flash sites invisible to Google.
Now that Google have included a version of Adobe's Flash Player in their crawler the headache for webmasters of Flash sites wil... Read More.
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