Now that Rage Against the Machine and Killing in the Name have secured their number 1 slot in the UK singles chart, its time to look at the far more important matter of number 1 rankings in the major search engines for the phrase “Christmas”. This is something that we have looked at over the [...]
Last week I posted about restructuring your website and the SEO considerations of doing this so I thought I’d follow this up with some information about internal linking on your website. As Tom mentioned in his post last week reviewing your SEO campaign for 2010 should not be forgotten in the rush to get everything [...]
If you are planning to restructure your website in some way then you need to consider the SEO impact of doing this and ensure you are aware of the search engine visibility of your site when you are working on these changes. Restructuring your site can at times be easier than a complete redesign and [...]
Early this year, the major search engines got together to announce a new tag that can be added to the <head> of a web document, commonly refered to as the canonical tag. This was a way of “fixing” duplicate content issues on a website, by ensuring any pages that were duplicated used the same canonical [...]
While you’re busy writing cards, wrapping presents and ordering the turkey it’s easy to forget about your website and SEO campaign. A good SEO agency will constantly review your campaign, making tweaks when required to maximise its performance. But if you haven’t re-visited your SEO for a while, the New Year is the perfect time [...]
I was recently running a check on where Vertical Leap appear on local related searches, when I realised that for the terms that had previously displayed a local listings map on the main search engine results page no longer did. If you aren’t quite sure what I mean here, if you search for “restaurants portsmouth” [...]
Before you ask, I don’t have a crystal ball or understand astrology, however, we live in compelling times and the following post is an attempt to predict what may happen in 2010 in respect of organic search engine optimisation. The recent appearance of “Realtime Search” for some results in Google is perhaps a sign of [...]
I had an irritating 5 minutes this morning trying to work out how a page was redirecting. I had typed in a keywords and was looking at the second hit on the list which didn’t have a cached version in the search engine. The page was redirecting… so I switched the meta redirects off in Firefox [...]
There’s more to ensuring that your website has a good reputation in search engines than on page optimisation. Once you have a website with unique titles tags and meta descriptions the SEO work on your website can move to off page optimisation. As well optimised website will perform well in the SERPs but a good [...]
One of the main aims of SEO is to increase the visibility of your website in the search engines so you get more visitors to your pages from organic search. However, there may be times when you want to stop some (or maybe all) of your pages from being indexed in the search engine results [...]
In a new twist in Adwords testing, Google has started to show Ad Sitelinks in the Adwords area of the page. This is a test that they announced back in November http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html. Until now, Sitelinks have been an entirely organic phenomenon and it is interesting that Google are testing a paid version in the Adwords [...]
There are many reasons for implementing a website blog such as increasing traffic, building community, becoming an authority and improving ongoing search engine optimisation rankings through targeted content incorporating keyword rich internal links not to mention the ability to attract external links through the distribution of content to many other blogs and websites. Another advantage [...]
A few months ago I wrote a blog regarding the adwords beta PlusBox testing, being rolled out to a select few UK adwords advertisers. Finally Google look to have released the ‘PlusBox’ functionality as ‘Product Extensions’ to all US advertisers. Product extensions allows advertisers to link their adwords account with their merchant centres to display [...]
It appears that Google is again revising how they show their Local results on the search engine results page (SERP). Malcolm Coles details a test that he is seeing on Google.com where the map is larger and the number of results is reduced from 7 to 5. Now, it wasn’t really that long ago that [...]
There is a new scam email doing the rounds at the moment, which asks you to verify your Google Adwords account details. In this case, simplicity is the key, and because it isn’t a bank or PayPal, it is perhaps more tempting to click, in which case you get redirected to google-xc.com. From: Google AdWords [...]
AKA Safe Search on… and Google predictive search off. In my role as a Campaign Delivery Manager for SEO Campaigns, I find Google predictive search to be really quite useful as a speedy indication for popular keywords and phrases, however when I get home, things are quite different! My terribly clever 7 year old likes [...]