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Splash pages really are dead... Thu, 28 Aug 2008 16:30:38 by Kerry Dye Many years ago, a man called David Siegel (the man who invented the “transparent one pixel gif trick” in web design) wrote a book called 'Creating Killer Websites' and in it, he advocated a site design that looked a bit like this:  The reasoning behind it at the time (if I recall correctly) was that it gave the user the satisfaction of seeing they had got into the site without the big overhead of loading all the graphical and other elements associated with a home page. This was in the days of modems, so it made sense at the time. Then, as time went on and modems got faster, and then we switched to broadband, and the splash page became either a long flashy intro, or got eliminated in favour of getting people straight to where they wanted to be, as the page with the main navigation made a much better landing page. But now event the search engines have got in on the act and Google gives you a link direct from the search page to skip the introduction page. An interesting one for them to algorithmically detect, and designed to enhance the user experience/relevance, which is always Google’s goal. From an SEO point of view, a splash page is always something to be eliminated – it is usually the “strongest” page on a site and to squander it by only linking to one internal page is a dreadful waste of link juice. So it is good to know that SEOs and usability specialists and Google all agree that the splash page is soooo 1990s. Kerry Dye Campaign Delivery Manager Read more from our blog..

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Direct 2 Solicitors
“With so many search engine-marketing agencies out there, the process of selecting the right one for your company's goals and objectives can be a challenging one. A full understanding of our needs and a flexible, communicative way of working, along with transparent processes and an ethical approach were key for us and, from the start. Vertical Leap gave us confidence they could provide these. For us, being able track the progress and success of a campaign is crucial, so one of the features that confirmed Vertical Leap as the right choice was the flexibility of Apollo - their cost effective and transparent bespoke campaign management reporting technology.”
Visit Brighton

#5 in 40,600,000 competing web pages on Google for "celebrations" (Celebrations Plus)

#1 in 15,100,000 competing web pages on Google for "law costs work" (Jennings Legal Services)

#5 in 14,800,000 competing web pages on Google for "property france" (French Entree)

#3 in 6,610,000 competing web pages on Google for "Travel insurance online" (24/7 Travel Insurance)

#3 in 4,610,000 competing web pages on Google (United Kingdom) for "Flooring" (Completely Flooring)

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PREVIOUS BLOGS Apollo now supports Yahoo PPC Posted on Wed, 27 Aug 2008 19:25:13 by Matt Hopkins Client Testimonial for our SEO Services Posted on Sun, 24 Aug 2008 11:12:48 by Matt Hopkins Using Long Tail Searches as Blog Topic Inspiration Posted on Fri, 22 Aug 2008 18:07:51 by Kerry Dye 5 reason why a cheap SEO company won't help you Posted on Fri, 22 Aug 2008 14:49:04 by Emily Mace Checking Localised Search Engine Rankings from Elsewhere Posted on Thu, 21 Aug 2008 10:24:01 by Matt Hopkins SEO Portsmouth - Variations in Local Keywords Posted on Thu, 21 Aug 2008 10:17:04 by Matt Hopkins Patterns in Local Search Keywords for SEO Posted on Mon, 18 Aug 2008 16:32:39 by Kerry Dye SEO for Mobile Websites- Part 1 Posted on Mon, 18 Aug 2008 14:51:36 by Joe Bursell The rest of our blog..

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January sign-ups "130% up on the same time last year" as clients recognise value in ethical SEM, reports Vertical Leap (11/02/08)

Dozens of sites affected by linking hack, reports Vertical Leap (4/12/07)

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