About Vertical Leap

We are a Search Engine Marketing Company. We help our clients generate more business from their websites by continuously enhancing and maintaining their overall positions in the major search engines' results and yet without adding to their workload

Driven by our unique approach to search engine marketing, TotalPropulsion, the Search teams at Vertical Leap are dedicated to helping our clients achieve measurably better results from their websites in terms of improved profitability, awareness and accessibility.

Founded in 2001 by Matt Hopkins, Vertical Leap is now a top five search engine marketing agency in the UK, with a significant number of search campaigns under management and new ones being added every month.

Here you'll find some background about Vertical Leap, some examples of results, advice on appointing an SEO agency and why it pays to use a specialist.

What's behind Vertical Leap?

Vertical Leap is made up of close knit teams including customer facing Campaign Delivery Managers, SEO experts, link building professionals, Pay Per Click specialists, programmers and writers. You can be sure that your campaign is in the best possible hands.

As Vertical Leap is 100% customer driven we are always on the lookout for talented online professionals to maintain our high standards.

At Vertical Leap we are well aware that although we can show you proven systems, excellent communications skills and dedication and enthusiasm by the bucket-load, it's results like these that really count:

• Sweetiebag.com has been able to completely drop its costly PPC campaigns as we dramatically improved its organic search engine results which now help generate over £100K a year in revenue alone.

• One of the leading property rental specialists in the UK now easily generates more enquiries from its website than its newspaper advertising with over 1000 performing keywords and phrases enjoying first page results in Google.

• We were able to show Basements UK a 40% saving in their PPC costs, vastly improving the reach of the budget and its results.

Why appoint Vertical Leap?

Appointing a Search agency can be a daunting prospect. It is worth applying the same care and high standards as you would if you were looking to place your advertising, design and PR. Search is NOT a commodity and you need to be absolutely sure you are appointing the right agency to suit your requirements - and before that decision is made, you need to be certain you are comparing "apples with apples." You might find scanning these useful. Alternatively, contact us for an informal discussion today.

SEO is only part of the story - are you comparing like for like when comparing SEM agencies? Different agencies' approach to SEM and how they support it - will make all the difference to the success of your campaign.

Play The Game Or Face The Consequences  Inadvertently appointing a SEM agency who cut corners to achieve instant results may well result in a catastrophic loss of rankings or even being dropped completely by the search engines - and you have no comeback.

Play The search Engine Game To Win - Vertical Leap builds online campaigns on your behalf. In the same way as a good designer knows about good headlines and layouts, our technicians and CDMs knows about keywords and site optimisation for maximum return on your investment.

Call The Accountant, Our Computer's Playing Up! - The importance of hiring a specialist to do a specialist job properly, and save you management time in the process.

Google Proves Yet Again That Choosing The Wrong SEM Agency Can Seriously Damage Your Wealth - How many client companies realise how vulnerable they are when appointing a SEM agency?

Weak and unstructured search engine optimisation will cost far more than you think Your company stands to lose a lot more than its agency, should you choose the wrong one.

Vertical Leap is a ‘people business'

We are a ‘people business'. By its very nature search is a human activity and as effective search engine marketing depends on your agency of choice understanding your business, and crucially, your online goals, the Campaign Delivery Manager (CDM) appointed to run your campaign heads up a team dedicated achieving results on your behalf.

We don't hide behind meaningless monthly performance tables or ‘techie-talk;' from the moment you appoint Vertical Leap your Campaign Delivery Manager will set up a Process Plan that will clearly set out tasks and targets and when they will be met.

As your campaign gets underway and gains momentum, your Campaign Delivery Manager will keep you fully up to date with regular feedback and reviews. Your campaign will be reviewed everyday and action taken as required.

We do the hard work so that you don't have to

The point is that you don't have to worry about your website rankings, we manage that for you, without being asked.

Your Campaign Delivery Manager has a vast resource to help understand and manage your website and its success in the search engines.  Called Apollo, this is our very own campaign management system which has been uniquely developed so that your results can be captured and analysed 24/7.

Naturally you will have access to this data via a pin protected access, but the point is that Apollo is a powerful marketing tool that constantly feeds information to your CDM so that he or she can react accordingly. No wonder some clients have appointed Vertical Leap right after a demonstration of Apollo, especially those who have been burned by their experiences with an SEO agency before... Isn't it about time you saw Apollo for yourself?

Our process is now mature and proven. Our technology is amongst the best in the industry. Our staff can deliver what is being promised, every time. And our marketing and sales initiatives made on behalf of our clients are generating and converting business for them at record levels. Don't you owe it to your business to find out more?

The bigger picture and how it can work for you

The argument for search engine marketing is stronger now than it was a year ago The insatiable rise of the popularity and convenience of Search means that it is not unusual to see 60% of all  first time visits being generated from Google alone.

But to make the most of Search, you need an agency that really ‘gets it' and who can help you unlock its potential online and increasingly, offline too.

We will listen carefully to your online goals and ambitions and you have our word that we will work tirelessly to achieve them on your behalf yet without adding to your work load.

Once you appoint Vertical Leap, you can relax and sit back in the knowledge that we have the resource and experience to deliver.

Search engine optimisation (seo): TotalPropulsion, our unique and proactive approach to ensuring that your campaign is a success, involves a holistic assessment not only of your website itself, but how the search engines rate it within its competing neighbourhoods in the search results. The campaign aim will be to make your site authoritative and respected to deliver results, results results.

To that end we will make as many "off-page" recommendations as we will "on-page" ie to the site itself.

Off page optimisation will include an ethical link building campaign to suitable websites and from appropriate directories. Like word of mouth recommendation online Referrals are the oldest, most compelling and powerful form of marketing n the world. And with Vertical Leap it's all part of the service.

If required, we are also able to advise and cost other proven "off page" techniques to improve results and awareness including blogs, online PR and news articles. Please ask for details.

Pay Per Click Campaign Management. We employ full time specialists to thoroughly research your business arena for the keywords that really get results and then to set up and manage your campaign accordingly.

Already managing a PPC campaign? We are able to analyse your PPC campaigns and suggest and recommend ways to improve returns and reduce spend. This service is free and there is no obligation. And in these days of spiraling keyword inflation, what have you got to lose?

Beware of pretenders. Why it pays to get proper Search Engine Marketing from Vertical Leap

It's all too easy to fall into the trap of regarding Search, especially search engine optimisation, as a commodity. After all, there's always somebody cheaper to do just the same thing, right? Wrong.

All too often clients have appointed Vertical Leap to act on their behalf after being disappointed by their experiences elsewhere.

• Your existing web designer. Effective search engine optimisation can be achieved much faster with a well designed site whose architecture has been planned to be receptive to the search engines, but you need an ongoing campaign of "on-page" and "off-page" implementation if you are expect to see a serious return on the investment you made in that website in the first place. TotalPropulsion is your promise of that campaigning. Effective search engine optimisation is not a ‘one-fix' solution.

We frequently advise on website build on behalf of our clients and are happy to liaise with your existing designer at the planning stage. This can be especially important if you are updating your existing site's design.

• That one-man SEO expert down the road. The days where a few tweaks to your website's code would get you a positioning on the first page of results are long gone. Profitable results depend on a team effort and the only way a one-man show can make his business work it to allocate a fixed amount of time to each client and then optimise by rote. There may well be weeks before a fall in rankings is addressed for example. Can you afford to risk the loss of business that might mean? TotalPropulsion means that Vertical Leap is on the case immediately, often before you even notice anything is amiss.

• Off the shelf software. Usually depends on repeated submission to hundreds of search engines. Not only is formal submission no longer a requirement for effective SEO, at worst it can be regarded as "spamming" and have adverse effects on your search engine visibility and results.

• Vertical Leap gets results though an unique combination of specialists driving your campaign through TotalPropulsion, backed up with the ultimate campaign management system. We won't let you down.

Our Professional Memberships

• SEMPO - We are a member of SEMPO, Search Engine Marketing Professionals Organisation.

• Advanced Search Engine Marketing Skills program Vertical Leap staff hold certification in Search Engine Optimization from the Advanced Search Engine Marketing Skills program.