|
We're passionate about search engine optimisation and the contribution it can make to your company's profitability. Remember, search is the second most popular on-line activity after e-mail and yields over six times more response than traditional buttons and banners.
Here, we will be adding an ongoing list of useful articles outlining how you can make search engine optimisation, and especially Vertical Leap's managed service successful for you.
|
|
| There is nothing more satisfying than seeing your company in first position on Google’s search engine results. It’s even more satisfying if you are a smaller business and larger competitors that are h...
|
|
|
| Where do you see yourself and your agency by 2016? For those who don’t buck their ideas up, “driving a taxi” and “nowhere” respectively is the conclusion of the recently published IPA/Future Foundatio...
|
|
|
| Despite organic search being increasingly recognised as a cornerstone to B2B marketing, and just as importantly, the realization that an investment in professional input will pay dividends, it is all ...
|
|
|
| We love those ‘Best Of’ lists in the UK. Well, Channel 4, a host of popular magazines and the press do. Top chat up lines; best ever music videos; you name it, we’ve been polled over it and the result...
|
|
|
| There was a time when companies would commission a website build with the rationale being simply “because my competitor has one.” Little or no thought was given to what was expected from the website o...
|
|
|
| It is difficult to think of a recognised marketing sector other than search engine marketing where making the wrong choice of agency could potentially cost you so much without you realising until it i...
|
|
|
| These days, modern paints and fillers can hide a multitude of sins on the average dining room wall. Only you or your decorator will ever know that beneath that silky-smooth finish is several gallons o...
|
|
|
| SEM should be an integral part of an agency’s marketing planning – sit back and let Vertical Leap’s fully managed service bring you valuable ideas directions and support to complement it.
Forward thi...
|
|
|
| You're a successful restaurant owner in a busy city centre.You are well located in the heart of 'dining land' which is great because that's where people cluster and decide where to eat; still, it does...
|
|
|
| Speak to any reputable search engine optimisation firm and they’ll tell you that effective SEO isn’t just about increasing the number of visitors to your website, it’s the number of motivated buyers c...
|
|
|
| Imagine saving 25% of your Pay Per Click (PPC) budget over four months, with no loss of visibility in overall search engine results and more importantly,actually increasing click throughs to your webs...
|
|
|
| If it ain't broke, don't fix it, is sage advice - trouble is, it's not always that straightforward. Take your website's performance in the organic or natural search engine results as you plan the evol...
|
|
|
| Although for many companies search engine marketing comes under the 'Yes, it's something we really ought to get round to' category, what often tips the balance is sheer frustration.
Savvy management...
|
|
|
| When was the last time were congratulated on a successful marketing initiative where you could prove a healthy return? Nobody likes a Smart-Alec, but introducing search engine marketing to your compan...
|
|
|
| At Vertical Leap, we like helping to make opportunities: millions of them just like these!
2,134,368 visits via natural search (computer games site)
1,320,000 visits from natural search engines (s...
|
|
|
| They say old habits die hard. To most companies, advertising in Yellow Pages is the unshakeable cornerstone of their annual marketing spend and they would no more think of canceling it than they would...
|
|
|
| Before joining the health club and stubbing out that last cigarette, how many company bosses added "To position my company as market leader" to their New Year’s resolutions?
But nobody can position ...
|
|
|
| Like any sales channel, to maximise results it pays to work to the search engines’ rules of engagement: a compromise is worth £££
Can you remember the last advertisement that actually made you buy s...
|
|
|
| Loss of momentum could cost you ranking results as well as your investment already made.
So the first stage of your search engine marketing campaign is nearly complete. You’re in a stronger position...
|
|
|
| Managed Search Engine Marketing is increasingly seen as a buttress of overall publicity.
Ask three dyed in the wool football supporters to name their all time favourite England line-up and chances a...
|
|
|
| It won’t be long before the larger department stores blow the dust off those plastic trees, dig out the piped carols and, rubbing their hands with glee, will roll out the cash bonanza that is Christma...
|
|
|
| Vertical Leap ’s managed service means you can boost returns from your website without adding to your own workload. It’s all down to the four ‘Ps ’…
How much do you trust your suppliers and business...
|
|
|
| Part of Vertical Leap’s Managed Search Engine Marketing process includes the reasoned selection of specialised keywords and phrases on your behalf. But can five visits really add more to your bottom l...
|
|
|
| Remember the good old days of the Internet back in the mid-nineties? In those heady, pre-bubble bursting days, your colleagues may have taken some convincing that the Internet wasn’t some kind of gimm...
|
|
|
| The web has changed our lives through its resource and convenience. It has thrown the way we used to do things to the four winds in a few short years, almost without us realizing it.
Seduced by the ...
|
|
|
| On the suggestion that he reigned in his advertising because sales were going so well, Mr Wrigley (yes love it or hate it, someone made a fortune out of gum) compared his expenditure to a train pullin...
|
|
|
| How is your 'To Do' list looking this week? Or this month? Let's face it, one of the chief frustrations of all marketing executives is managing existing initiatives, whilst at the same time never losi...
|
|
|
| It’s no coincidence that even as we are all spending more time on line, we spend more time on favourite big name websites that we trust – Amazon, BBC, CD-Wow and Expedia for instance, and more importa...
|
|
|
| A word of mouth recommendation is the oldest, most compelling and powerful form of marketing in the world.
If a friend or colleague recommends a TV programme, restaurant – or in business, a managed ...
|
|
|
| Congratulations! You’ve signed up to Vertical Leap’s Managed Search Engine process and already you are looking forward to seeing a significant rise in new leads to your website.
Obviously there is s...
|
|
|
| So after much deliberation about organic, or free search engine optimization, you’re ready to take the plunge.
Of course you know that claims to make your website number one in a couple of weeks are ...
|
|
|
| Nightmare! Imagine all your new business enquiries from one crucial source, for example, the phone, suddenly stopped. No warning; no explanation. One day a source of enquiries you’d relied on for year...
|
|
|
| You wouldn’t expect your accountant to manage your computer systems, would you? Yet despite the growing recognition of search engine optimisation as one of the most cost effective marketing initiative...
|
|
|
| Vertical Leap are constantly at the vanguard of search engine optimisation. Practising proven optimisation and submission techniques that are designed to adhere to search engine 'Acceptable Use Polici...
|
|
|
| The world of business is forever changing and with it the buying behaviour of your prospective customers. The wonders of marketing and technology have given people more choice in selecting preferred s...
|
|
|
| |
| The articles are available in PDF format, enabling you to read them offline, print in a friendly format or email to a colleague. You will need the FREE Adobe Acrobat Reader to open them. Save the files on your desktop, and then after they have downloaded double click the file to open it in Acrobat Reader. |
| Downloading |
 |
|
Windows users right click on the case study you want to download and choose 'Save Target As...' |
 |
|
Mac users CTRL click on the case study you want to download and choose 'Download link to disk' |
|
 |
If you don't already have the Acrobat Reader program you can download it by clicking on the icon. The program will download in around 20 mins on a 56K modem. |
|
“I must admit, I took some convincing, but the payback from Vertical Leap's campaign has been little short of extraordinary”