Fri, 19 Mar 2010 by Emily Mace
Google have announced on their Analytics blog this week that they have been working on a plug-in for browsers where visitors to your website can opt out of sharing data with Google Analytics.
This new opt-out option will enable people to visit your website and their visit not to show in your Google Analytics Account. This will mean that the statistics about visitors and page views... Read More.
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Thu, 18 Mar 2010 by Hannah Parker
Argh. How frustrating are error pages on IIS?
Very frustrating.
Indeed.
Spent ages faffing about switching custom error handling on in Plesk and creating the customer error file and uploading and then tested the stupid page using an http header status check page and what status do you think was returned.
HTTP/1.1 200 OK
Rant, rant, rant.
But the day was saved by remembering the header status can be set using a bit of script. For all other users suf... Read More.
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Wed, 17 Mar 2010 by Pete Handley
The 301 redirect is a really important tool in a search engine marketers kit.
Redirects are required whenever a page or URL needs to be moved, and you want to tell a search engine, or users that have bookmarked that page about the change in this address, rather than them confusing just reaching an error page.
There are many types of redirect, you can use JavaScript, Meta Refresh, 301s, 302s and probably ... Read More.
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Thu, 11 Mar 2010 by Hannah Parker
So Google Street View now covers 95% of UK road.
Like any self respecting vanity searcher, I downed my Search Engine Optimisation tools and spent 5 minutes (ish..) looking up my house, then my old house.... then the one before that... and then the one my parent live in. I can report one of my old houses has now got double glazing and a velux window in the roof and another one has an overgrown front garden.
My current house has got a tree with l... Read More.
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Thu, 11 Mar 2010 by Emily Mace
An important tool in the testing of any website is the development site which allows you to test new tools or pages on your website before sending them live to ensure that things are working right before presenting them to your visitors or the search engines.
If you have a development site it’s important to know that it could be found by Google and consequently indexed. This could mean bad news for your website, as this will tell Google that there are two versions of your website and could... Read More.
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Tue, 09 Mar 2010 by Tom Hallett
Blogs, news, products, customer reviews, buying guides, articles - regularly adding fresh content like this to your website can give your SEO campaign a big boost.
Here are 3 ways content marketing can help your website:
1. Freshness
If search engines spiders see that new content has been added regularly since they last indexed your site, they are more likely to come ... Read More.
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Fri, 05 Mar 2010 by Hannah Parker
With the impending demise of FTP publishing for Blogger, we have been looking around for any other Blogging services or software that allows FTP publishing.
Why FTP publishing? Well it's particularly good for websites with no server side scripting facilities. Ideally we would get a nice Wordpress blog going on a website - but this isn't always possible.
Blogger was useful in that it was web based - you could create and upload your blogs from anywhere. The alternatives I've been looking at ... Read More.
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Wed, 03 Mar 2010 by Sarah Howard
To be somewhat encompassing, content marketing covers the creation of content to engage both current and potential customers. Essentially, content marketing is custom-made media, appealing to an intended audience by distributing relevant and informative content, without the hard-sell . Instead of flooding your potential client with sales patter that they can easily ignore, content seeks to encourage or persuade an them to make an infor... Read More.
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Tue, 02 Mar 2010 by Tom Hallett
I noticed recently that Google has at least 3 very similar pages listed in their index.
They pages I saw are:
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Mon, 01 Mar 2010 by Emily Mace
If you are going to perform SEO on your website there are a number things that will make the process of doing this a lot easier
Regardless of whether or not your website has a CMS the following things will help you ensure that all aspects of your website are as SEO friendly as possible.
1. Every page of your website should have unique title tags and meta descriptions – and the tool you use to create and manage your website should enable this to be the case
2. You should also be able t... Read More.
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