In 2012 the SEO landscape completely changed. Panda was released again and Penguin has been was born. This prompted many to hail the end of SEO, stating that Penguin means optimisation no longer works. Others have said that following Panda,
SEARCH MARKETING BLOG
Just as Facebook is about to float for an expected $100bn valuation, the net is buzzing with news that General Motors (GM) is pulling all of its Facebook ads because they don’t deliver sales. Facebook bashers might use that as
The next part of my Google Analytics unravelled series covers Email Reports. Scheduling these reports was one of the more recent additions to Google Analytics and they are now emailing people with existing analytics reports in place to let them
We’ve blogged before on the subject of WordPress and what plugins work well for running your site. However, since the go live of Penguin and the latest version of Google Panda it is worth looking at this again as there
You have heard it all before – Social media is an important element to your marketing strategy. You have heard it so many times in fact, that you are now blind and deaf to the topic. So Class of 2012
A few days in the constant talk of Penguin hasn’t died down and as Ellie mentioned earlier today, there are even emails going around trying to panic people into spending money by changing SEO company. Running around panicking won’t mean
Last week Google rolled out a new algorithm update called Penguin. This caused a huge amount of uproar amongst the SEO and the blogs and forums are full of people bemoaning the changes. This is not the case for me.
Yes, some websites have taken a hit in rankings. And yes, you do need to understand how this latest algorithm update will affect your SEO strategy. Many SEO agencies are busy terrorising businesses with the threat of penalties, complete loss
Website owners who look at their own sites’ positions in Google search results will have noticed that the pages sometimes do not appear as they were designed to appear. Theoretically, the meta title and the meta description tags in your
If you’re a regular visitor to our site, you’ll know that we’re always banging on about how you need to integrate your search marketing with content and social media… We persist with our ‘Content-driven Search Marketing’ mantra because, quite simply,
