Blogs, news, products, customer reviews, buying guides, articles – regularly adding fresh content like this to your website can give your SEO campaign a big boost.

Here are 3 ways content marketing can help your website:

1. Freshness

If search engines spiders see that new content has been added regularly since they last indexed your site, they are more likely to come back and index your site more often. This can also help build authority – search engines will see your site as fresh and up-to-date.

2. More keywords

The more content you have on your site, the more variations of keywords and phrases the search engines can index. This means more chances for your site to be found by many more search terms (sometimes called the ‘long-tail’).

For example, the keyword posterous seo drove 27 visits to this site in the past week. And the landing page for this keyword in Google is a blog post I wrote in October last year. This is just one of 1000s of keywords that drove traffic to the site in the last 7 days.

3. Relevancy

Basically, the more relevant content you have on your site, the more likely your site will appear for relevant search terms.

For example, Google doesn’t just look at the content of a page when it ranks sites in its results pages. And one factor it will look at is the amount of relevant content across the site and domain.

So if you’re an estate agency, regularly adding content about buying and selling property will help your site rank for search terms related to your business.