Tue, 15 Jan 2008 14:30:28 by Kerry Dye
I've previously written about the major update introducing Live Search and about the results we have seen so far.
Because I have been looking closely at the resources provided recently,
I thought I would blog on the ways that you can find out more
information about SEO for MSN and Live Search.
Microsoft has tried hard to make themselves
more accessible for Webmasters. They are still a little lacking when trying to
"self help" - sometimes one source refers you
to another, which refers you to a third and the third source refers you back to
the first place you looked, none of which help answer
your question. However, here is an overview of the 5 ways that you can
troubleshoot a problem ranking in MSN or find out more about the
MSN/Live Search algorithm.
- Live Search Webmaster Center Blog - this is maintained by the three people that Live has allocated to this project.
It looks to become a useful resource, but it is interesting that the last post
(11th January) is dealing with mega search basics, so I'm guessing that they
are finding (as we do when we take on a site SEO project) that a lot of sites
don't have the basics right. Unfortunately that means that the chances of them
covering anything advanced might be a while off, but kudos to them for trying.
- Live Search Webmaster
Center Forums - You will find the same people here
answering queries directly. Can be a good way of getting your site reviewed -
follow the general rules of be polite, patient, precise in what the problem is
and give your URL. They seem to only be allowed to give out general advice, but
there does appear to be a case of "reading between the lines" of the advice
they give to find the specific area that is worth extra investigation.
- Live Search Blog - this is the blog that
deals with updates and announcements.
Unfortunately the updates are few and far between, but I guess major changes
are infrequent.
- Webmaster Guidelines -
The guidelines have been updated recently, and they are more verbose than
before (it was painful to be redirected to something that generalised so much
it was useless). They still are lacking in concrete details, but then so are
those of the other engines!
- Direct Feedback Form - The initial response from this is
automated, but it is worth persevering to get an answer, even if it just to
find out that there is not a ban on your site, so it must be something else.
Live Search isn't well covered in the many
SEO blogs out there - a reflection of the fact that referrals to sites are low,
meaning it isn't an important engine for many. There is a general lack of
testing and reporting of results, which means that people trying to
troubleshoot issues with MSN rankings can't find any answer, authoritative or
not. This adds to the frustration that can be seen quite clearly in the forums
from people whose results are not what they expect.
Updated 14 Feb: You may also be interested in this new blog:
Kerry Dye Campaign Delivery Manager |