Search Marketing Blog
Analytics in YouTube
Thursday, September 2nd, 2010 at 3:00 pm, by Stuart Clark
Video is everywhere. It’s on the TV, it’s on your computer, it’s on your phone… With companies now complimenting their SEO by actively promoting their products on video sites such as YouTube, it’s important to analyse which of your videos are performing the best, which are the most popular, where your visitors are coming from [...]
Our Wayback Machine for September
Thursday, September 2nd, 2010 at 2:02 pm, by Matt Hopkins
Many newer readers of our search marketing blog haven’t been exposed to plethora of great articles in the archives section of this site, so this is a monthly series that highlights a few of the best posts from one year ago, two years ago, and three years. We’ll call it our Wayback Machine. One Year [...]
5 SEO essentials for WordPress
Thursday, September 2nd, 2010 at 9:38 am, by Hannah Parker
I’ve recently dealt with several WordPress installations. I am by no means an expert in this one so, you know – this is an amateur’s guide to the essentials. But sometimes an amateur’s guide is best. Yes? or No. I don’t mind – you can leave your opinions in the comments. So – you’ve got [...]
Sales Ready… Marketing Ready – Fight!
Wednesday, September 1st, 2010 at 1:08 pm, by Kerry Marriott
Which statement do you believe? - Marketing is a function of Sales – Marketing operates besides Sales – Marketing operates with Sales as a function of Marketing I found this table that Marketing Sherpa released. It shows the ownership of responsibilities and activities in relation to sales leads. Amongst other things such as what is marketings role in [...]
Tool Review: SEO Doctor
Tuesday, August 31st, 2010 at 12:21 pm, by David Colgate
I’m always on the lookout for new Search Engine Optimisation tools, tips, inside information and other great snippets of knowledge to help increase the quality of service we provide our clients. No matter how big or small, there is always something new to learn or experience. While on another jolly jaunt across the net in [...]
Accidental Duplicate content
Tuesday, August 31st, 2010 at 8:40 am, by Emily Mace
As a website develops and grows sometimes issues will arise or become apparent which create duplicate content on your website. Such issues might not be duplicate content specifically created by a person working on the website but a result of an issue with the internal linking structure, CMS or ecommerce platform being used on the [...]
Using news to drive content marketing
Friday, August 27th, 2010 at 11:55 am, by William Hobson
As a writer at Vertical Leap, I’m intimately familiar with one stone cold fact about content marketing. If you’re going to create content, you need a subject to write about – and really, it should be something new. This isn’t exactly a profound realisation. Look at every blog ever written; sure, there’s a central topic [...]
What is PageRank?
Thursday, August 26th, 2010 at 2:11 pm, by David Colgate
Many people, SEO, webmasters or otherwise have heard and engage with PageRank on a daily basis. But perhaps few know its true meaning. This blog will help you get a grip on the meaning of PageRank, who it was invented by, its purpose, how it affects rankings and how it is measured. Who invented PageRank? [...]
Desperately Seeking Better PPC Conversions?
Thursday, August 26th, 2010 at 11:44 am, by Kerry Marriott
Who can believe its nearly September?! I’ve already heard talk of Christmas shopping (Chris Evans on Radio 2 is to blame)! But as soon as that popped into my head, I started planning our PPC changes for the months ahead. Like many marketing types, Im definately seasonally driven, well my marketing is, so as I [...]
How to be a ‘bad’ customer…. And get what you want!
Thursday, August 26th, 2010 at 10:00 am, by Polly Sims
It’s a common assumption in business that no news is good news. Let’s just clarify that phrase: it doesn’t mean “there’s never any good news”, it means if you don’t hear from your customers you assume that all is well and they are perfectly happy. It’s also usual to assume that those customers who shout [...]
Five Things I’ve Learned About Business on the Internet
Wednesday, August 25th, 2010 at 12:41 pm, by Damian Koblintz
If you’ve ever had the pleasure of coming down to Vertical Leap Towers to say hello to our SEO team, you’ll know that we have a very varied background. We have a few who used to be freelancers, someone who worked in email marketing, and even a couple of SEO lifers. This variety gives us [...]
Using Internal Links in Content
Wednesday, August 25th, 2010 at 9:15 am, by Emily Mace
Content is an important part of the SEO of your website. Adding new content to your website helps to reinforce your keyword messaging to the search engines as well as providing useful content for your visitors. As I mentioned in my blog last week about internal links as part of your content generation plan (particularly [...]
Internet Marketing Strategy (2 of 6)
Tuesday, August 24th, 2010 at 2:18 pm, by David Colgate
Last week I introduced Internet marketing strategy as a concept and I explained the categories digital marketing channels fall into. This week we’ll take a look at the framework overall, before going into more depth of each section over the coming weeks. Internet marketing framework The diagram below is a visual representation of the framework [...]
You want SEO, PPC or News Content? What’s it worth?
Tuesday, August 24th, 2010 at 11:12 am, by Kerry Marriott
Your business is growing through online customer acquisition; however your marketplace is increasingly competitive online… At what point do you choose to invest in a Search Marketing company? When it comes to promoting business online people are keen to see results, but often their decision hinges on whether to attempt SEO, PPC and content production in-house [...]
Longterm Managed SEO Campaigns and Opportunity Cost
Monday, August 23rd, 2010 at 5:11 pm, by Damian Koblintz
One of the most frequently asked questions that I get from clients is about the long term, ongoing Search Engine Optimisation part of the campaign that we are working on together. It’s a reasonable question, too; one of the reasons that I was keen to work here at Vertical Leap was the emphasis put on [...]
Google Announce Showing More Results from a Domain
Monday, August 23rd, 2010 at 9:30 am, by Pete Handley
For the entire time that I have worked in search engine marketing, Google have limited the number of results that could be seen on a results page without a special operator (like a site: search that you would use to review all of the indexed pages on a domain), to just 2 per page. One [...]
Why Is My Development Site Indexed?
Friday, August 20th, 2010 at 9:20 am, by Hannah Parker
How can I tell if my development site is indexed? Do a quick site search by typing “site:MyDevelopmentSite.com” in Google – if you get no results then wahey – Happy days. If however Google returns a load of pages from the development site, then not quite so marvellous. Why is this a problem? Well it’s [...]
Internet Marketing Strategy
Wednesday, August 18th, 2010 at 2:36 pm, by David Colgate
Every offline activity that involves marketing, involves a marketing strategy to set and meet business orientated goals and objectives, to reach new markets, generate sales and increase brand awareness. The web is no different. To succeed in the future, forward thinking organisations will require marketers and practitioners with cutting edge knowledge of the skills in [...]
Changes to Google Adwords Trademark Policy
Wednesday, August 18th, 2010 at 8:01 am, by Paul Broomfield
Google are set to update their Trademark policy next month across UK, Ireland and Canada to keep in line with the current policy in the USA which was implemented back in June 2009. The updates are set to come into play on 14th September 2010 and will allow certain advertisers to use trademarks within adtexts. [...]
Internal Links and Content Generation
Tuesday, August 17th, 2010 at 4:58 pm, by Emily Mace
Hannah mentioned in her blog recently about the importance of not using click here as a link anchor text for internal links on your website, which is something that causes people who work in search engine optimisation some real headaches and caused Hannah to recommend “Don’t do this. Please”. Hopefully you will be looking at [...]
News writing for beginners
Tuesday, August 17th, 2010 at 2:50 pm, by Hannah McLaverty-Williamson
Do you remember when you were in primary school and you were told to write a story? The teacher always said to plan your story first and to make sure it had a beginning, middle and an end. Your story had to have a main character that went somewhere or did something. The beginning was [...]
Relativity and Google Trends
Friday, August 13th, 2010 at 3:21 pm, by Damian Koblintz
It’s fairly widely recognised now that the traffic figures quoted by Google in their Adwords tool are pretty much bunk. This is a bit of an issue for exponents of SEM and SEO both, as we all need to have some idea of traffic levels in order to guide the direction of a campaign, choose [...]
Content Marketing has made me blue…
Thursday, August 12th, 2010 at 11:31 am, by Kerry Marriott
I’ve talked about Content Marketing til Im blue… at least now someone else agrees! You may have seen last week we published the results of some research we conducted in July. The outcome was hugely interesting as it validated our belief in two very important things: fresh, unique web content is the most powerful incentive [...]
SEO Speak: Sitemaps
Wednesday, August 11th, 2010 at 11:04 am, by Emily Mace
Sitemaps are something we discuss with regard to the search engine optimisation of your website so I thought I’d continue my SEO speak series by discussing sitemaps in more detail. Sitemaps can be both XML documents and HTML type pages where the content is visible in a user friendly way. XML sitemaps are useful to [...]
5 Reasons Why You Should Be Using Search Query Reports
Tuesday, August 10th, 2010 at 8:20 am, by Paul Broomfield
The ‘search query report’ found in the adwords reports centre is one of my most used reports on a weekly/daily basis. Here are my 5 top reasons why; 1. Identify New Keyword Opportunities Search query reports help expand your keyword lists by detailing the actual search queries that are currently triggering your ads. Additional keywords [...]