Google has found itself appearing in the UK press today after releasing its Q1 revenue figures.
With our economy being in such unchartered territory currently it is quite amazing to me that Google can show a 9.2% increase in net profit for the quarter. Despite this figure being in small decline for the first time ever in consecutive quarters, this is still an improvement on the corresponding quarter last year so very positive numbers indeed.
If you compare these positive figures to the massive decline in TV, Radio, and press advertising revenue it shows peoples confidence in advertising return on investment is lying firmly with Google.
Whereas traditional forms of advertising are known and trusted for branding a business, proving return on investment is near impossible compared to that of a well managed Google Adwords campaign. Not only is your business appearing in front of people actually searching for what you have to offer, the path they take after clicking on your advert and the conversion to a sale is traceable. This means you can gain real intelligence about how people use your website, what products they are looking at then purchasing. More importantly you can then work out how much each sale is costing you as a business. This is extremely helpful information and can help you quickly gauge whether or not this form of advertising is for you by simply weighing up your spend vs. sales!
It’s this amount of insight into a campaign that makes Pay Per Click advertising a great medium to advertise your business in a recession.
As I mentioned in my blog yesterday people are still searching and shopping online and many businesses must still consider a Google Adwords PPC campaign a great way to advertise their business.
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