Wed, 27 Aug 2008 19:25:13 by Matt Hopkins
Over the past six months, we've been implementing more PPC capabilities into our SEM campaign management software called Apollo.
Apollo helps us run campaigns better - by providing campaign intelligence, process management, and a totally unique rules-based engine that ensures that all campaigns are meeting our client's goals and that every client is getting the most comprehensive search marketing service available.
For the past few months, we have been enhancing the capabilities that Apollo provides to both our internal PPC team and our clients. Recently, we implemented a full integration with Google Adwords, PPC campaign/client goal management, and additional business rules to ensure that all PPC campaigns are performing at the highest levels possible.
We are now pleased to announce the same capabilities for our PPC campaigns based on the Yahoo advertising network (formerly Overture). This now means that clients will be able to see summary information across both PPC platforms in one place - Apollo.
Congratulations to our development team for this great enhancement and I am looking forward to the plethora of new features scheduled for release over the coming months.
Matt Hopkins
Managing Director |
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