Could one of the reasons for this disparity be that PPC is attractive, sexy, and fast - you get what you want pretty early into your relationship and it can certainly make you look good (at least at first).  But PPC is not cheap– and you better have deep pockets if you want to keep the relationship going.

SEO, on the other hand, can take longer to get to know. It’s a bit "nerdy" and a bit rough around the edges.  Not necessarily your dream date.  But it is there for the long haul, reliable and will make you happy.  In fact, according to a Washington Times report, “ninety-two percent of women said dependability is a desirable characteristic in an ideal mate”.  What’s more dependable than a strong presence in the natural listings of a search engine?

A long-term commitment - that is really what is needed to be successful with SEO.  Yes, you can get results fairly quickly if your site has a decent profile already, but many of our clients come to us because they don’t.  But once the ground work is done and the constant and regular activities are soldiering on, the relationship really starts to blossom.  In fact, we find that our campaigns are going strong and are constantly improving well into the second, third and fourth year of working together.

And so – are you avoiding SEO because of the long-term commitment?   It may not be as immediate and as sexy as PPC, but search engine optimisation really does make a great partner.