SEARCH MARKETING BLOG

Bing Gains share in Search Market

Everyone has been eagerly awaiting the impact of Bing’s first month of operations and the news seems positive for Microsoft.  

Online research firm, StatCounter, has released its analysis based on the monitoring of more than 4 billion page hits across a network of websites. 

They state that Bing grew to 8.23% of U.S. search market in June.  This number is up from 7.81% for May and 7.21% in April.  They also report that Google lost share slightly, dipping to 78.48% down from 78.72% percent before Bing (nothing to worry Google too much).

This is just the beginning as other research organisations such as comScore will be releasing their own reports on Bing over coming few weeks.

For me – I want Bing to be successful.  Not because I am such a fan of Microsoft.. but the search market needs healthy competition.  Google is far too dominant and that – in my opinion – is unhealthy.  Has anyone actually considered the control that Google has on world business today?  Although I still remain a Google user and fan, I find myself cheering on other engines like Bing and Yahoo.. but frequently find myself frustrated by their repeated failures.  I truly hope Microsoft takes the Search market and Bing more seriously and invests the capital and engineering resource that it truly needs.