SEARCH MARKETING BLOG

Christmas Number Ones

Forget Band Aid, or Slade, the Christmas number ones that I’m interested in are the search engine chart toppers. By searching for "Christmas" in the big 3 engines (Google, MSN and Yahoo) you would think it would bring back heart warming, chestnut roasting results.

…and you’d be right. Top of Google’s results is www.northpole.com , a "family-oriented Christmas site for children and families to share together"- an oasis of festive frivolity. Yahoo counters that with the modern classic that is Wikipedia. Luckily Wikipedia doesn’t over promise and under-deliver with its hard facts- "Christmas is an annual holiday that celebrates the birth of Jesus". MSN however seems to have missed out on the Christmassy vibe, delivering NewsShopper at the top slot- it does have a picture of Santa- which is nice.

MSN (unsurprisingly) serves up Encarta Encyclopedia as a prefix to its rankings- with a big snippet that totally trumps Wikipedia’s feeble result- "Christmas Day did not officially come into being until c. 350 when Pope Julius I proclaimed December 25 as the date of the Nativity."- that is the kind of hardcore Christmas fact I didn’t know I could have lived without. MSN also provides "Christmas Milton Keynes" at number 6, from The Official Website Of Milton Keynes- the internet doesn’t get much better does it folks?

Google appears to be agnostic; MSN and Yahoo both have "BBC – Religion & Ethics – Christmas: The story of Christmas" at number 3, but Google doesn’t so much as mention the infant Christ or the Magi on the first page. It does provide the answer to a question I never thought needed asking "How Christmas Works"- fantastic. Sadly there is no mention of why Brussels sprouts are so utterly vile, so I feel a bit let down.

To be honest I am heartened by the fact the top slots are not jam-packed with purely commercial sites selling pointless Christmas tat- perhaps the internet has a lesson for us?

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About Joe Bursell

Joe is the SEO Services Manager at Vertical Leap. He’s spent donkey’s ages working in web, tech and information security environments, and is CIM qualified. His experiences as in-house SEO, application tester, marketing manager, and consultant are pretty handy when it comes to writing about all things Search.