One thing to remember about conversions is that the more people are spending the more content and images you should include in your product page. People need convincing that they need to spend the amount of money involved in larger purchases so having a good level of content for those expensive items helps.
When working with the copy on your site make sure that the copy is easy to read. Don’t use long sentences or paragraphs
Use bullet points to list features of the product
Describe in detail the product, material, etc
Mention any additional items needed for the product, such as batteries and give them the option to buy them with the product.
Provide contact information and call back facilities for your visitors
Don’t just talk about the features, sell the benefits of the product as well. How will buying this product provide added value? In terms of cost, lifestyle, time-saving etc…
Provide images that can be increased in size. Make sure the “view larger” image is noticeably larger. If possible provide zoom and rotate functionality for these images.
Customer reviews are also a good way of helping to make sales on your site. You don’t have to have an advanced system like Amazon’s to add these reviews to the site. You could get some feedback from your customers and add this to the product listings from your management tool. These reviews can also help with the level of content provided and to sell the benefits of your products.
Ensuring you have a good level of content on each of your products will not only help conversions on the site but your SEO as well. If search engines see you are relevant to your products you will rank better for them and content is one way of doing this.
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