I’ve been a bit busy recently, so have not been blogging as much as my co-workers, but I have been extolling the virtues of blogging to a number of my clients recently, so thought it was time for me to partake once more.

You may or may not have read one of my previous blog posts about how important it is to link to other pages on your blog or website when you post a blog – do you see what I did there?

Well today I am going to discuss some of the benefits of corporate blogging, and some SEO tips for using it to bring traffic to your site.

I really enjoy my contributions to the Vertical Leap UK corporate blog. It’s usually an interesting diversion from some of the more mundane tasks that a day brings (not that there are many in my job, but you know what I mean), and is a forum where you can put your ideas out there.

I regularly look for blogs on all kinds of websites, as I find it a good way to understand more about a company, its approach, ideals and they are usually communicated in a good personable way that allows you to connect to the group. The worst types of corporate blogs are the ones that are blatantly trying to sell a product to you. I think that it is acceptable to announce a new product and talk about new offerings, but I am not so keen on reading a blog that is attempting to lead you to a conversion.

So, my personal thinking is that a blog should be an attempt to engage with your audience in a different way than much of the other content that will appear on a website. I have reasonably recently created 2 blogs for client, one is a recruitment blog, and the other is a travel insurance blog. I think that my clients here have really engaged well with the types of content that I would like to see here, they are providing useful resources

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