Here’s a neat tip – if you ever want to temporarily disable the “personalised” results that Google returns when you are logged in, simply add “&pws=0” to the end of the Google query string / URL.
For example:
http://www.google.co.uk/search?q=search+marketing
versus:
http://www.google.co.uk/search?q=search+marketing&pws=0
You should see different results – depending on what you have searched for (and clicked on) recently. Try it yourself and see what differences the Google Personalisation filter is making to your search results – are the personalised results better or worse?
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