At the beginning of the month I posted a blog about why managing site updates with SEO techniques is the shrewd thing to do. The reference point was the BBC’s weather pages.
My point was that if you do not have a strong domain any unmanaged page or site changes can kill your rankings. Now, the BBC’s weather pages changed 2 weeks ago (or thereabouts). Pretty much everything was refreshed, even down to the URL (and subdomain I think), so the search engines were almost starting from scratch. The news.bbc.co.uk domain has been around for 12 years or so, and is allied to the bbc.co.uk domain- both are über domains with ridiculous amounts of links and authority.
Even though this domain power is evident it still took those two weeks for a “weather” search in Google .co.uk to find them back at #1- and it’s still a bit buggy, reporting the wrong page title:
So, even with tremendous domain power it took 2 weeks for that ranking to resurface.
Most of us don’t have this luxury, so any time you plan on an update or a refresh do your homework.
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