It’s such a shame that there are so many Search Engine Optimisation companies out there claiming to deliver a great service, great results and more business to their prospective clients, when often, they are not.

The thing with this industry is that it’s so easy to bluff. Promises of top rankings which drive more business and equate to more sales are so tempting to hear, especially in an economic downturn. Any unsuspecting newbie to SEO can very easily to be blinded with technical blurb and confused into believing anything. The sad fact is only months into a campaign can it become apparent that not a lot has been done to a campaign due to no improvements in rankings or traffic. This makes it so easy for poor optimisation providers to get away with doing little or nothing – and taking companies hard earned cash.

At Vertical Leap you will find we have such a transparent and honest approach to SEO. We work hard for our clients, we are proud of our results and our business ethics.

Should you join us you will get access to our internal system Apollo. This tool not only shows you search engine and keyword performance for your campaign, but also the work stream of your Campaign Delivery Manager and the process plan for your campaign. You can log in 24/7 to see this information. There will never be a question about what we have been doing with your campaign as you can see it for yourself.  We are not afraid to show you how hard we work for your money. There is a demo of Apollo on our site should you wish to have a peek!

Every day I speak to people who have appalling stories to tell about SEO companies taking money and delivering little or nothing in return. I have even had a conversation with someone recently about an SEO provider who took a rather large sum of money and then disappeared never to be found. Other companies I talk to have spent 10’s of thousands on SEO services and have found the