The famous social network has recently released its own pay-per-click program with cost-per-click and cost-per-impression pricing structures. The great thing about advertising with Facebook is that you can accurately work out what type of audience you want to target you ads towards and Facebook will also assist you on this

Facebook’s Pay Per Click reporting interface includes many different features like demographic data, clicks, ad performance and trends. Conversion tracking is not available but this can be obtained by using Google Analytics.

If Facebook can do it, how long do you think it will take for other networks to catch on?