We all find in the current marketing arena the proliferation of companies that have added a section, tab, or line item in their suite of services to include "Search Engine Marketing", "Search Engine Optimisation, "Web Marketing" or something to the effect to give the end consumer the impression that they offer a full service solution.

Unfortunately for the Client, they often are not aware until it is too late they have not received a true online marketing service but rather a basic package or bandaid solution that doen't provide for long term visiblity with the search engines.

An analogy that many relate to involves the medical field where a patient would initially go to a GP for a diagnosis but then be referred to a specialist for an indepth evaluation, treatment recommendations, and ongoing care.  Unlike the medical field, many companies don't have the high regard for the Clients' business to be healthy and therefore provide a duty of care.  There is a protectionist attitude that we don't want our patient to go to a specialist because they will think we are an inadequate provider in some way.

We believe that specializing in a certain aspect of online marketing and being the absolute best in delivering high quality service, reliability, and proven website ranking results is a strategy that has worked for many years.  We recommend Clients to specialists in other areas that we have a strong trust and belief the strategic partners values are aligned with the Clients results and ROI.

By allowing Clients with the flexibility to interchange various specialist marketing intiatives and have best of breed, the Client's online and offline marketing campaigns succeed because everyone is working towards the same goal of achieving targets, sales, branding, social media and various other components determined on a case by case basis for success.

If your current representation is not encouraging your business to look outside their current offerings, it would make me question why I haven't been informed of all the marketing choices available to maximise the benefits of alternate message to market strategies.