And another thing...

Matt mentioned Google Checkout the other day and it reminded me that I missed something when talking about sneaking in a 5th line in Adwords Ads.

In the first blog I mentioned that creating a "local business centre" ad then getting it displayed in the main search, gives you a 5th line which lists your location.

Another way of shoehorning a 5th line in and drawing attention to your ad with flashy graphics - is to accept payment via Google Checkout...

Look at this sample ad: