Microsoft is giving away a free month of search ads to both new and current customers. The free ads can be placed on any of Microsoft’s Live services including Messenger, Hotmail and the MSN search engine. The reason for this action is to make brands/businesses/agencies realise that MSN can deliver better results than competitors like Google.

MSN may deliver quality results but the quantity is definitely still with Google. Is this a strategic way forward for MSN or just a desperate attempt to gain more custom? Either way the FREE ad incentive is definitely a positive move and will attract the smaller/new businesses with little to no marketing budgets. Maybe Google and Yahoo should do the same. (Wishful thinking)

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