Getting Ready for Search Engine Optimization
5th September 2007 by Jessica Faltot
Preparing Site Content For Optimization
A smart company should not rely solely on search engine optimization to drive online sales. The old adage about leading a horse to water comes to mind. The search engine optimization company can lead a horse to water, can even help make him thirsty but getting him to drink is something that companies must do. In addition to writing compelling content, you should first review your web site to make sure that it is aligned with your business goals in preparation for a fully managed search engine marketing campaign. This should not take a great deal of time, if you work smart. Here are some web site usability tips to get you started.
Who Are You Trying To Reach?
Back to marketing basics that will help you identify your target market and ensure that your web sites content outlines the need and solution your company offers. Ask yourself some basic questions:
- Does the home (index) page have text content of approximately 500 words that best summarize who you are and what your company and web site have to offer?
- Does the home page content focus on the primary keyword or phrase describing your business or services? This is the time to focus in and state the obvious. "i.e. We are one of the leading credit card processing companies…"
- Check each page to make sure that you have prominantly listed your telephone # or provide an easy path to have them contact you. Each page should have the appropriate course of action defined (in other words, what is it you want the visitor to do after reading this information? Leave, call, write in a question, sign up for yo
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