Google, just in time for the Xmas holidays, has changed its rules for AdWords ads for Alcohol advertising. Interested parties can now promote information about hard alcohol and liqueurs through paid search ads. They can’t directly sell hard alcohol, or promote the sale of hard alcohol, but they can advertise on it.
For example, say you’re a manufacturer of vodka: you can now bid on the keyword "vodka" and share recipes for cocktails containing vodka while promoting your brand. You just can’t sell it the way you can sell beer, which, according to Google, can be promoted for sale via its PPC ads. Why there’s a distinction I don’t know.
Last month Google retracted its ban on beer ads in AdWords, based on certain conditions: beer ads are granted Non-FamilySafe status.
These new regulations only apply to the US but may spread into other countries dependant on updated alcohol policies
Concerns about plummeting ad spend rates through 2009 have driven Google to avail a number of new opportunities to AdWords advertisers.
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