Google Inc are heading to the courts with luxury designer Louis Vuitton.. The luxury goods maker has filed a complaint against Google Inc for helping fake branded manufacturers to promote their products under the Vuitton brand.
According lawyers representing Louis Vuitton, Google’s AdWords service allows advertisers to bid on terms such as “Louis Vuitton fakes”, and that offering access to a trademarked name is in direct violation of EU rules.
This latest legal clash is unlikely to reach a conclusion until later this year but if it ends in favour of Louis Vuitton, Google may be forced to review/overhaul its search policy across Europe in order to prevent trademarks from being abused on AdWords.
