The last post we did about Google Base was quite some time ago so I thought it was time we mentioned it again as using this Google Service can increase the level of visibility your site has on Google.

With all the work Google have been doing recently on the SERPs, I’ve noticed more and more of the keywords and industries I’m working in are showing Google Shopping results above the normal organic listings on the results page.  This means that as well as focussing your SEO on getting into the top 10 and your PPC to the first page of adverts, there is an additional opportunity for you to get yourself on the first page of Google’s results.  

One of my clients is now in a position where for one of their keywords they are 5 out of a possible 19 results on the 1st page of Google (including Google Base, PPC and Organic listings), which is great news for driving business to his website.  A few months ago these Google Shopping results were not present on his keywords, so this opportunity was not available.  As soon as we noticed the Google Shopping results, a Google Base submission was set up and we’ve seen these great improvements to rankings since then.

As we’ve mentioned before, Google has the lion’s share of the search market, and so anything you can do to increase the chances of people finding you in Google is key to getting visitors, particularly if you run an ecommerce website.  So getting a Google Base bulk submission setup will certainly go some way to helping your rankings, particularly with Christmas fast approaching and you want to ensure your site is noticed in the crowd!