Google Increases Search Share in UK to 87%

Nine months ago, I blogged about how Google accounts for 80% of search traffic in the UK. Now, a new analysis (this time by Hitwise rather than Neilson/NetRatings) indicates that Google has grown this share again, accounting for a staggering 87% of United Kingdom search traffic.

From an SEO perspective, this is staggering, as it means that Google is consolidating its hold on the market, and is the most important engine for our UK clients. From a simple time management perspective, it means we should spend 87% of our time trying to improve rankings in Google, and only 13% of the time worrying about any thing else.

Time wise (because I found this train of thought interesting) that means if I work on a UK-focussed client site for an hour, I should spend 52 minutes improving the Google rankings and less than 8 minutes looking at everything else combined.

Whilst I have previously identified that the amount of traffic from MSN/Live Search is not very high it still feels odd as a search marketing company to not spend much effort on the rest of the market.

Related Posts

1. Bing Gains share in Search Market
2. Nielson releases November 2007 US Search Share Statistics
3. How to share Google Analytics data
4. Get me number one rankings on Google and my business will be successful-Right?
5. New search engines could Google be challenged?
6. Google Maps now gives you UK Traffic Information
7. Is it all about Google News?
8. Google Street View in Portsmouth

This entry was posted on Wednesday, June 18th, 2008 at 10:46 am. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.