Shopping Comparison is growing in popularity across the
web.  More TV ads are promoting "comparison" service websites where you can check the prices for a wide range of products
from different suppliers in one place. 
With people more aware of what they are spending the number of users to
these sites is increasing. 

Google Product Search (formerly "Froogle") is Google’s way
to compare the prices of products from suppliers and presents results not only on
the Google Product Search site but also as shopping results for some searches
within the main Google Search tool.

Recent research has shown that Google Product Search, which
is fed by Google Base, has seen the number of unique visitors using the service
growing exponentially.  In November 2008, 786% more unique visitors used Google Product Search to compare product prices than
the same month in 2007.  Yahoo Shopping is still the most commonly used Shopping tool on the web but the level of users
on the Yahoo Shopping service in November 2008 was equal to the same month in
2007, showing no growth in the use of their service.  Given Google’s levels of growth it probably
won’t be long until Google are leading the way in Shopping Comparison!

If you run an online shop that allows users to buy your
products on the web, why not set up a Google Base submission for the site?  In terms of SEO, getting another listing and
another way your potential visitors can find you can only be good.  With more people shopping a

Posted in Blog | Comments Off