Google is set to trial their own Adwords system on Youtube in an attempt to make money from their very popular video site. The new arrangement will see advertisers bid to have their videos displayed in a new “sponsored videos” section of the site when Youtube visitors search for particular keywords.
As with the current Adwords system where advertisers pay per click, advertisers on the Youtube version would have to pay per video click.
The attempt to use the AdWords approach could solve two problems that have done much to hold back advertising on YouTube. One has been a fear among advertisers that many of the site’s user-generated videos are not suitable places for them to display their advertising campaigns.
Sounds like this could be a worthwhile addition to the already successful Adwords system. Oh and not forgetting more profit for Google. Credit crunch is obviously not affecting them!!
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