Whilst Google ages on past the decade mark, you have to rememeber that Google Adwords has been around for nearly 8 years. Lauched back in October 2000 with just 350 customers, Google Adwords promised keyword targeting and performance feedback. So what’s happen since then?
In February 2002 the first major overhaul for Adwords took place with the addition of the new Cost-Per-Click pricing platform. In April 2005 Adwords released Site Targeting as an additional feature giving advertisers the ability to better target their ads to specific content sites. November 2005 saw the release of Google Analytics formerly know as Urchin. Google’s Website Optimiser comes out of beta in April 2008.
How things have changed in just 8years. So what’s there in the Adwords pipeline for the next 8 years? Who knows….
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