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Google Universal Search - Some Examples
Tue, 18 Sep 2007 10:19:44 by Kerry Dye

I've noticed more and more recently that there are more Universal Search Results appearing when you do a search at Google. As this is something of great interest to all of us here at Vertical Leap, as well as our clients, I have documented some of them that I have come across, and I thought that the readers of this SEO blog would also find them interesting.

Speaking at Citigroup's Annual Global Technology Conference recently, Sundar Pichai, director of product management at Google, said users will see an increase in the frequency of search results that include various types of links, like Web pages, video clips, images, news articles, and maps.

"We're still at the nascent stages. Going forward, we'll be more aggressive in terms of when we trigger this," Pichai said during a question-and-answer session.

So here are a few examples that are already live and "in the wild":

Search Result showing a Book Result:

Universal Search - Book Result

Search Result showing a News Result:

Universal Search - News Story Result

Search Result showing the "One Box" with a Stock Quote:

Universal Search - One Box and Stock Quote

Search Result showing "Refine Results" - this is common on "health" searches and introduces some new operators:

Universal Search with Refine Results (Health)

Search Result with Video Result - note that this is a non-You Tube video:

Universal Search result with non-You Tube Video

Well, I hope you found that a fun trip through the world of Google's Universal Search, and if I spot anything else interesting on the search engines, I will give you another instalment!

 



Kerry Dye
Campaign Delivery Manager


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