Hi All,

I have just been looking through Matt Cutts' blog this morning, his most recent entry talks about how nervous he was about Google letting a journalist sit in on a quality meeting within the walls of the Google Empire. The article is worth a read but I thought I would highlight a couple of points that Matt had in his blog:

‘Google makes a go / no-go decision on several different quality changes each week.’

‘If you want to build search loyalty, you have to get a lot of different things right.’

‘Google has many ways to prioritise feedback and tools to look at how to improve search.’

I guess I wanted to highlight these to the CDM’s and our customers, it is important to understand that Google, at present, is a cut above the rest and it is much more difficult to achieve rankings within Google, it takes times to gain the trust necessary to rank well. It is also nice to see that Google are being open some of the things they are trying to achieve.