Thu, 13 Dec 2007 08:04:45 by Matt Hopkins
Naturally, there's a strong focus on keywords with search engine marketing but did you know that the synonyms of your keywords can also help you? The Google algorithm understands many related words and phrases and when these synonyms are used in the anchor text of your links, they will assist in creating a theme around your primary set of keywords.
The great part is, that Google will help you identify these phrases. All you need to do is search Google and use the tilde (~) operator in front of your keyword or phrase like this:
~films
When you look at the search results, the related terms are all in BOLD. So from this query, we can quickly see that the following words are also considered related to the keyword "films":
Video
Movie
Movies
Cinema
Optimising your site with these keywords in mind (in content, in anchor text of both internal and external links) will all help build a stronger thematic association to your primary keyword of "films".
Matt Hopkins
Managing Director |
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