Here is a Quick Guide to Local Search Engine Optimisation in the UK

As our Managing Director, Matt Hopkins said the other day "Local search is the
Next Big Thing". The curious thing is that whilst everyone agrees it seems to be a slow burn and not a quick one.

Back in July it was reported that the
majority of searches have local intent and then in August that local search is growing faster than traditional search.

The strange thing is that despite Google’s
foray into mobile search offerings and Yahoo’s
Sponsored Local Search listing availability, small business owners in the
UK are still not quite catching on that they can use the internet to promote
a business locally.

Still, as I recently pointed out optimising
now will get you ahead of the competition.
Local searches are not competitive in the same way as the big terms, and the
visitors will be highly targeted.

Search engines are getting better all the
time at targeting locally, whether you call it personalised search or whatever.
Apart from the odd hiccup, such as the Google Local
Search Bug we found, which is now fixed. 

We’ve previously blogge

Related Posts

1. Local Search Engine Optimisation for London Companies
2. French town to change name to get better search engine rankings
3. Local.com opens in UK but is still US-centric and not very Local
4. Do you need Local SEO?
5. Local Search Growing Faster than Traditional Search
6. Search Engine Optimisation is not a commodity
7. Patterns in Local Search Keywords for SEO
8. What is Natural Search Engine Optimisation?

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