How Can Your Products Show On Google Shopping Results

When using Google Base to promote your products and services there are a number of tricks you can use to help promote your website products within both Google shopping results (using Product search) and where they appear the Google the shopping results in universal search.

Google Base can be used to upload products in a number of ways:

1. One by one – If you have a small amount of products (less than ten) on your website this is a great way of adding content
2. By uploading a tab separated file with products in – better if you have more products
3. Using a feed to upload product listings from your site.  This is a good idea if there are lots of newly added products on your site.

To get the most out of your Google Base Submission you need to offer the following information:

Item Name (title)
Price
Description
Link to product Page
Link to product image
Condition

As with the standard optimisation of your website it is important not to stuff keywords into the description or price.  It is also possible to use your keywords prominently in the title or item name, as with the title tag you use when doing on page SEO on your website.

Adding fresh data to your descriptions and listings also helps with getting rankings for your shopping results.

There is also some benefit in showing Google some review information for the product under a category called “rating”.  If you don’t have a rating option on your site you may want to consider using a review site to publicise your products as well.

Offering Google Checkout also helps to get your products more reviews which can lead to a higher ranking on the site and also offers feedback ratings.