How many number one search engine rankings?

I was looking at a competitor’s site for SEO services the other day and they made a few boasts in their landing page about their track record.  One of the bullet points said that they had 200 clients which was not too bad. As a comparison, we currently have over 100 campaigns under active management.

But another claim stated that they had achieved “500 number one rankings” for these clients (an average of 2.5 per client).  Well this didn’t seem to many to me – and so I thought I’d review our current portfolio of campaigns to see what our numbers are.

If we look at all the major and regional search engines that we track for our current campaigns only, we currently have achieved 3,214 number one rankings (an average of 32+ per client).  If we looked at Google alone – we currently have 417 number one rankings (an average of 4+ per client).  No too shabby. If we expand that to top 10 rankings – the number goes to 2,193 in Google and reaches 17,429 if we add in all the other engines that we track and on which we promote.

Its important to note that these numbers are only for what we refer to as “benchmark keywords” – the keywords that we are tracking and monitoring proactively.  Naturally these numbers would be even more amazing if we were to include the long-tail rankings that we have achieved for our clients.

This was a great excercise for me as we typically review our campaigns in isolation and don’t ever take an aggregate view like this.  And as you can see, our results are pretty impressive by all accounts.