SEARCH MARKETING BLOG

How to get out of the Supplemental Index

As we have recently demonstrated the Google Supplemental index  (or sandbox) still seems to exist and can be an extremely frustrating place to find your website.

Despite Google Saying that the supplemental index does not exist anymore we have experienced real evidence with our clients that it does, in some shape or form.

So how do you get your site out of the Google Supplemental Index?

Make sure that your website does not contain any duplicate content, either in the form of pages with the same content on or content that is being used on other websites

Make sure that the site is fully crawlable by search engines – remove orphaned pages, provide both an HTML and XML sitemap, and a robots file that bans any content you don’t want showing in the engines.

Optimise the content of your site making use of Title tags and Meta Descriptions, making sure that the content of these is unique and relevant to the content on the page.  Do not keyword stuff.

Start a blog and post to it weekly at a minimum with newsy relevant items to your site.  In each blog make sure there is one keyword link to a relevant page on the site.

Start a link building campaign that links to your site from other sites, using your selected keywords and only from relevant sites that are listed in Google.

Review Google’s webmaster guidelines and make sure that you are not using any techniques like doorway pages or cloaking on your site.

One of the key things to remember is the stay calm and don’t over react, with professional SEO on your site and some time for Google to

This entry was posted in Search Marketing Blog by Emily Mace. Bookmark the permalink.

About Emily Mace

Emily joined Vertical Leap as an SEO Campaign Delivery Manager in 2008, having gained wide search marketing experience as a web developer, SEO specialist and trainer for local Government departments and Tourism South East. Emily gained Google Analytics Individual Qualification in 2011, and regularly blogs on the technical aspects of SEO, sharing her expertise with our readers.