A recent survey by the Advertising Association shows that advertising spend in all offline channels dropped sharply in 2008, but online advertising is still growing.
According to the report, the total amount of advertising spend (online and offline) was down by only 3.9% in 2008 – but with a steep drop off in the final quarter of the year (almost 10%). Newspaper advertising was hardest hit – dropping 12%. But other offline channels such as magazine (9.9%), radio (8.5%) and TV (4.9%) were also down.
Internet marketing, however, increased in 2008 by 17.3%. Although this growth is at a slower rate than in 2007, it clearly shows that investing in online marketing activities such as search engine marketing is still working despite troubling economic times.
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