The internet levels the playing field in many industries – allowing small companies to compete equally and effectively with larger rivals.  The key to success is to ensure that your online / internet marketing strategy is complete and being delivered effectively.

Naturally, search engine marketing is one of the most effective components of online marketing, but its important to remember that we should be part of a wider approach.. part of a marketing mix.

Internet Marketing can be grouped into three components:

1. Promotion – ensuring that the business is being mentioned (link building, pr, etc) – building your online brand.
2. Clicks – getting visitors (potential customers) to your site.  Activities such as search engine rankings, pay per click, banner advertising, etc.
3. Post-click Marketing - one you have someone visit your site, how do you get them to take actions such as place an order, enquire about your services, etc.  These activities are about usability, persuasion architecture and design, and the effective use of analytics.

Although the internet is constantly expanding with additional pages and new sites being added all the time, it is also shrinking.  There are fewer places for yourinternet marketing budget to get the full impact it requires.  Google now dominates the search climate – shrinking the online real estate for search engine marketing.  The same is also true for social media, affiliates, and others.

Effective search engine marketing spans all three of the above internet marketing categories.

We promote web sites with article and press release submission, social media campaigns, and link building.  These activities help build the brand and the authority of your web site.

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