Fri, 28 Sep 2007 12:59:45 by Craig Wilson
This week’s most interesting subject—in my opinion—goes to the idea that Google actually comes 2nd on a list for something search-related. “Behave!” - I hear you cry; let me explain:
Compete.com recently published their research of ‘web search fulfilment’, which seperates all web searches between answered and unanswered. An answered web search is when someone clicks on a search result and an unanswered search is where a query is made but the results are ignored and a new search is carried out.
Surprisingly, Yahoo! has the best answered/unanswered ratio with around 75% of searches being fulfilled, which leaves Google chasing behind in 2nd place with only around 60% of successful searches. I guess while less searches are being made on Yahoo!, their users are actually finding their results quicker.
Great news for Yahoo!, but what would Google make of this? Matt Cutts’ response was that more searches go unanswered because users often find what they’re looking for in the SERPs with no intention of clicking on any results. For example, what is the population of Britain? Also, as Google has around 2/3’s of all search engine traffic, the 60% of answered queries would have more traffic volume than Yahoo!’s 75%.
There’s no disputing that Google is the king of search, but I think I’ve just found my answer to why people still use Yahoo!
Craig Wilson
Campaign Delivery Manager |
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