Is Twitter useful for SEO?

Twitter has become mainstream.  It was discussed on the Sky news this very morning in connection with Jennifer Aniston ending her relationship with John Mayer over his obsession with Twitter. 

Everyone is talking about Twitter and what it is and what it isn’t; but can it help your SEO campaign?

Don’t forget that SEO is the process required to improve rankings in search engines for certain relevant keywords.

So to answer that question let’s look at the two aspects of search engine optimisation (SEO) – on-page optimisation and off-page optimisation (link-building, promotion, etc) – and see where Twitter fits.

On-Page Optimisation

One of the benefits of blogging is that you can add the blog to your own site (domain/sub-domain).  This means that each blog post is adding additional content to your own web site with the associated SEO benefits (freshness, expanding content, long tail, authority building etc).

Twitter is sometimes referred to as “micro-blogging”.  But each blog post or “tweet” is only 140 characters in length and not really worth its own page.  Furthermore, these posts generally only exists on the twitter network and its web pages.   Although you can add your twitter stream to your website using RSS or similar and get some content benefits, the impact you would receive would be minimal compared with other methods.

So in terms of “o

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This entry was posted on Wednesday, March 25th, 2009 at 12:31 pm. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.