‘Hark’ I hear you say, ‘Is that Joe back from his travels?’, well yes actually fresh out of the keyword research wilderness with some great news about streamlining keyword research, ‘oooooh’ I hear you say (like the ‘ooo’ people use when watching fireworks) ‘do tell us about it Joe’. Well ok I will:
My keyword tool of preference is without a doubt Keyword Discovery; it has a couple of nifty features that have helped me produce some great keyword list in a relatively short period of time recently. The tips below are particularly good when completing some fresh keyword research around an ineffective keyword list or a keyword list that has not reached its full potential to be more exact.
Keyword discovery has a ‘project’ section, which allows the user to create a project, in which keywords discovered can be added. Keyword discovery is particularly helpful when entering one keyword at a time as it also supplies associated keywords and their scores. I used to use the ‘import’ function, and to some extent this is good for analysing a list of keywords, but it does not supply any other keywords and only ‘scores’ the imported keywords.
The method of keyword analysis I use is as follows:
- Create a project
- Type in individual keywords (do not import)
- Add any keywords you want to the project (by clicking the box by the keyword and then clicking the ‘add’ command)
- When you have exhausted your keyword list, click on the project to review your keywords
- Analyse all your keywords, by clicking the analyse button
- Highlight the keywords and click the analyse button again to get the KEI scores (you will have to go through each page to analyse the keywords)
- Click the export button and save as an Excel spreadsheet
- Voila! You have a really solid list of keywords to review at your leisure, in relation to customers I tend to also include the original keyword list (if it is a fresh analysis) so they can see the comparison, I also add a word document to explain the different headers of the Excel spreadsheet so the customer has all the information to make an informed decision.
So there you are, it’s been a while coming but worthwhile I feel, a gem from the crazy world of keyword research!
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