Launching a brand new website – SEO steps
13th March 2009 by Emily Mace
Your company has decided to take the step to launch a website, you’ve bought a brand new domain and designed the site. With your website nearly ready to go live what should be your priority from an SEO point of view?
As mentioned in a previous blog post getting professional SEO on the site from the beginning of the build process to make sure that when your site has been completed it does not need to be massively redesigned to accommodate meta information or a text based navigation.
Once the site has been completed, what should your priorities for search engine optimisation be?
The first thing is to get the search engines, crawling and indexing your site – the best way to do this is naturally without doing manual submissions to the engines. Creating a sitemap.xml and uploading to the Webmaster tools for Google, MSN and Yahoo will help this process, as will link building and article and press release submission.
One of the first aims for your website is to become number one for your own brand name – there are still a lot of people who hear about a company and then search for that company by name in Google, if you aren’t number one for this name, you could be losing out.
As Kerry mentioned in her blog earlier today the keyword choice that you go for is important to this stage of your website development too. Starting with some “easier” keywords to get authority for your site first of all is more important than racing after the ultimate goal keyword and never getting a ranking for it.
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- Search Optimisation and Brand
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- 5 steps to a great meta description
- The Value of Press Releases
- Is this a case of Brand Protection?
- Converting your website visitors – Forms
- Hubspot Study shows that having a blog leads to more website visitors