Local Internet Marketing for Small Businesses
31st July 2007 by Matt Hopkins
If your business services clients within a tightly defined geographic region, then a global search engine optimisation campaign will be overkill for you. If you are an osteopath, a restaurant, a shoe shop, or a psychologist (amongst many others), your online marketing needs to take geography into account.
How you approach your online marketing campaign depends on your web site – do you have one? If so, then your aim should be to promote it – after all, what’s the point of investing in a web site if it is practically invisible? If you don’t have a web site, then there are a number of service providers (including the yellow pages ) that can help market your business online without one.
Here’s a few tips to help promote your own web site:
1. Content. There is an over-used expression on the web that says “content is king” and it’s true. If your web site only contains what I call “tombstone” information (name, location, when you were started, etc), then you are wasting your hosting provider’s disk space. You should really try to put as much information as possible on your web site as you never know what might meet the needs of a potential new client’s search. Its not just about quantity, however, each page should be tailored to make sure that it is “on topic” for your business and that it sells. Think of your web site as a virtual salesperson and not simply as document storage.
2. Location. If your customers all come from within certain geographical locations – make sure that you reference these on your website. There’s a whole list of things to do to optimise your site for
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