Local Search Engine Optimisation for London Companies

I promised in my earlier blog about local search keyword choice that I would look in more detail at London terms specifically, which is useful for London SEO.

Apart from looking for [searchterm London], which is often fairly broad (and very competitive for SEO), web users in London also search by the first part of the postcode:

Dentist NW1
Dentist in NW1

Borough names are also popular:

Hairdresser in Kentish Town
Kentish Town Hairdresser
Hairdresser Kentish Town

People also search by their general area:

Cleaners Central London
Cleaners in Central London
Central London Cleaners

Google uses Google Local to show results for some of the postcode searches (but not if they contain the word “in”).

And now that there are 10 results in Google Local, you have a good chance of appearing.

If you are based in London, or doing SEO in London, make sure that you have all the variations of your location incorporated in your site. If you are on the border of two boroughs, include text using both places.

Related Posts

1. Patterns in Local Search Keywords for SEO
2. Here is a Quick Guide to Local Search Engine Optimisation in the UK
3. Google Looking For Local Results – UK Test
4. How Local Search will change how we use the Internet
5. Search Engine Strategies London
6. French town to change name to get better search engine rankings
7. The No 1 UK Local Search Query is?
8. Multiple Google Local Submissions

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