Afternoon all.

I'm being too Google centric. I've looked at all my posts and they're all about Google. The other search engines deserve a turn.

MSN has its adlabs - which is (currently) a beta feature that it has provided to support its Pay Per Click (PPC) model adCenter.

The Search Funnel in adlabs is my favourite. By default, it shows the top 5 outgoing funnels - i.e. the top 5 searches that a user makes after an initial search. Go try it - I took an example search of - "chicken" and it shows that users who initially searched for "chicken" went on to search for "chicken pictures" and "chicken recipes".

The theory being I suppose, that it suggests good alternative words to bid on in your PPC campaign. I dunno about that - but it's certainly fun to play with.