Here at Vertical Leap we’re not shy talking about the good, the bad and the ugly, but we tend to avoid the bad and the ugly as we are decent sorts. In the past we’ve provided comment and advice for mobile search/sites/SEO but have never really explored any downsides to the explosion in mobile device usage.

Sure, we are a search marketing company, and I am an SEO professional, but that shouldn’t limit my advice rigidly to that topic. Mobile devices do so much and with so little fuss (generally) that it seems people are getting careless. It is a doddle to pull out your ‘phone, go to your online bank and do a little [insert whatever it is you do with your bank]. To make this process even easier it appears that lots of people are quite happy to store their access credentials on their ‘phones to make logging in easier.

And why stop there? turns out that many people keep PIN numbers, and store card details on their ‘phones too. After reading the BBC report yesterday it occurred to me that while I might blether on about what your ‘phone can do and how search has affected mobile application development, there should be some caution in how your manage your mobile data too.