Wed, 19 Nov 2008 09:44:47 by Emily Mace
Google have this week released a set of SEO tips for websites and I thought that part of this would make a good follow up to Matt’s blog on Title tags and Meta Descriptions
Google’s advice to webmasters is very similar to that we have covered in some of our previous blogs, such as the importance of unique content for the title tags and to ensure that this title is not forced by any CMS or the default description such as “untitled1” or “new page one”
As Matt mentioned in his blog last week it is important to ensure that this title tag includes some kind of call to action for your visitors as the title tag is the heading potential visitors will see in the Search Results.
Making sure that your title tag is descriptive, contains some of your keywords and unique to the page you are working with is an important first step to achieving this, but including a call to action or something that makes you stand out will clinch the deal.
Matt mentioned that using some different characters such as pipes and arrows, so here are some examples of these characters and the codes to get them into your title tag:
One final thing to take into account when working on your title tag is that Google only displays the first part of the title tag so if you make it too long the impact of all your hard work will be lost to users.
Emily Mace
Campaign Delivery Manager |
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